In a significant vote this week, MEPs voted 355 to 247 to reserve food names including "steak" and "sausage" solely for meat products.
Should this proposal becomes law, popular vegetarian items like veggie burgers, soy steak, and vegetable schnitzel may have to be renamed throughout European Union countries.
Nevertheless, before the restriction to take effect, it needs to gain approval from a majority of the EU's 27 countries, something that is far from certain.
Supporters argue that consumers require clear labeling and that traditional names must only refer to products derived from livestock.
"An escalope or a sausage are products from our livestock: not from laboratory art nor plant products," stated France's MEP Céline Imart.
Critics, led by environmental lawmakers, called the move unnecessary regulation.
"Veggie burgers, wheat schnitzel and soy sausage don't mislead consumers, only rightwing politicians," declared Austria's lawmaker Thomas Waitz.
This isn't the first effort to control such names. EU lawmakers voted down a comparable prohibition in four years ago.
The French government previously introduced a national restriction on traditional names for plant-based foods in recent years, but the European court of justice ruled it illegal under European legislation in this year.
Major German retailers including Aldi and Lidl oppose the measure, cautioning that altering established names would mislead consumers.
Consumer groups cite surveys showing that the majority of shoppers understand these names when products are properly marked as vegetarian.
"Nearly seventy percent of shoppers understand these names as long as items are clearly marked vegan or vegetarian," said Irina Popescu, a consumer officer at BEUC.
This legislative measure next faces review by European governments, and it must obtain broad approval to become law.
Given the divided opinions within both lawmakers and the general population, the future of this initiative remains unclear.
Elara is a passionate storyteller and cultural critic, dedicated to exploring the depths of narrative and its impact on society.